Strategy
Decide what you are actually doing with data
Before a platform, before a pilot, before an AI proposal — a plan sequenced to the budget cycles and delivery capacity you really have.
Canberra · since 2024
Data and AI advisory for government, not-for-profits and enterprise.
Strategy, governance, policy design and evaluation — so the data your organisation already holds becomes decisions it can defend. Founded by Angkana Whiley, who wrote the ACT's first data governance framework.
Why data and AI projects stall
The data is usually already there. It has been collected for years, sitting in systems that don't talk to each other, held by teams who aren't sure what they are allowed to do with it.
So decisions get made on whatever is easy to reach. An AI proposal arrives and there is no honest answer to what it would be trained on, who owns that data, or what happens when a journalist asks. The project stalls in assurance — or it ships and costs the organisation trust it will not get back cheaply.
Governance is what turns data you hold into data you can defend using. It is the work that has to come first, and it is the work we do.
What we do
From strategy through to impact
Four stages, in order. Most engagements start wherever the foundations are weakest rather than at stage one.
Foundations
Make the data safe to use
Governance, operating model, and the architecture underneath. This is the work that decides whether anything built on top of it survives an audit or a change of government.
Decisions
Put evidence where the decision is made
Policy and program design that starts from the person affected and the evidence that already exists, with the partnerships needed to deliver it.
Impact
Prove it worked, then hand it over
Evaluation that stands up to scrutiny, and capability built into your own teams so the change outlives the engagement.
How we work
A small team that stays on the problem
01
We wrap around the problem
Not a discovery phase that produces a discovery report. A small team forms around your problem and stays on it.
02
We co-design it with your people
Design thinking, lean process and agile methods applied to data work — with your policy and delivery people in the room, from the idea through to the thing being live.
03
Privacy and security are designed in
Sensitive information stays in secure systems. Usage rules are agreed before use, not after. Every product is built with privacy and security provisions from the start.
04
We build the capability, then leave
The measure of the work is whether your teams can run and extend it once we are gone. That is capacity-building, not a handover document.
Angkana Whiley
Founder, Whiley Group
The experience behind the work
Angkana led data and analytics for the ACT Government, advised governments on data strategy from PwC, and founded Whiley Group in 2024.
2020
The ACT's first data governance framework
Released for the ACT public service
Written and released mid-pandemic. It gave the territory's public service one shared language and one set of standards for working with data.
2018
Data Strategy 2018–20
Department of Industry, Innovation and Science
The department's data strategy, designed to build the capability and culture behind evidence-led policy.
Read the strategy2019 – 2022
Executive Branch Manager, Data and Analytics
ACT Government — Data Analytics Centre
SES Band 1. Led the centre and the territory's information and data-sharing reforms.
2022 – 2024
Director, Data Strategy and Delivery
PwC Consulting
Advised executives across every level of Australian government and in international jurisdictions.
Also
- Board member, Women in ICT
- Policy committee, Australian Evaluation Society
- Co-founder, Policy to Impact Consortium
“Angkana is a trusted advisor who brings a rare combination of strategic vision and technical expertise. Her insights have been invaluable in driving data transformation across our organisation.”